PICTURE YOURSELF IN TIMES SQUARE: I’M ON TV
Sunday, December 13th, 2009. 1:00PM. Times Square. If you happened to be walking through the tourist-infested crowds in Times Square yesterday, you might have caught a red hoodie-wearing Marauder smiling back at you. My inner monologue would be, “I don’t know why you’re braving Times Square at the holidays in the rain either.”
As part of Toshiba’s countdown to New Year’s Eve, the company is launching a marketing campaign dubbed “I’m on TV.” Eighteen videos will be selected a day to air up to three times on Toshiba’s LED screen in Times Square. Participants are asked for their vision for the next decade to be recorded in 8 seconds of silent video. In addition, several videos will be selected to air on New Year’s Eve in the countdown festivities from 6PM to midnight.
The social marketer in me would have loved to see them post the videos immediately to Twitter or Facebook to make the campaign a bit more viral. As exciting as it is to know that your silly face was on a screen in Time Square, it would have been that much more exciting if those videos could travel the internet to all corners of the world. Toshiba, that is my vision for you.
So go, wax poetic about the New Year. I’ll see you in Times Square.
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